Coinbase

The Future Is What We Coin It

The Black community has been left out of financial systems for centuries. But they find ways to collect their coin. We’re championing a community that’s had to fight for access. It’s time to take back the financial space. The future is what we coin it.

OpenSea NFT Collection

We created an NFT collection of the advertisements to reach a wider audience, as well as show how accessible the Web 3.0 space can be.

Black Wall Streets

To honor the hubs of Black financial prosperity that thrived across the United States, we are sponsoring murals where Black Wall Streets once stood. To unveil the mural artwork, we are hosting block parties on Juneteenth.

Each attendee receives a Proof of Attendance (POAP) through the Coinbase app.

POAPs are digital mementos of your life’s moments.

Scratch To Win Crypto

Part of making crypto accessible is meeting people where they’re at — literally. We’re partnering with 7/11 to turn your lotto winnings into crypto winnings, turning the daily scratch ticket into a way to invest.

GOAT x Coinbase

If you invest in sneakers, you can invest in crypto. We are collaborating with GOAT, an online platform offering luxury sneakers, to release a sneaker line. We will match 5% of your sneaker purchase in crypto earnings.

IYKYK Tik Tok

We’re hacking the Tik Tok algorithm. It’s well known that people can live within “Newstok”, or even “Frogtok” without crossing paths. By using specific Tik Tok sounds, we’re creating a secret Tik Tok for Black folks to expand their crypto knowledge as a virtual community.

CW: Nia Shima-Franklin

AD: Stephanie Gerschwer